Best
Practices
Why Measure? Metrics and the
Business Case for Training
Editor’s Note: The Winter 2007 edition
of FOCUS magazine, the official magazine of the Society
of Pharmaceutical and Biotech Trainers (SPBT), contains
the article "Why Measure? Metrics and the Business
Case for Training" by Steven Just, President of
Pedagogue Solutions and Gregory Sapnar, Associate Director,
Metrics and Adaptation, Learning and Organizational
Development Group, Bristol-Myers Squibb. The article
is reprinted below.
What Does it Mean to Make a Business Case
for Training?
Imagine a sales organization only looking
at the number of calls representatives make, and not
gathering sales data to determine the level of performance.
While that would seem odd, it is exactly what many training
departments do in determining how successful they are
in their work.>> Read
full article. 
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